Why attend?
Once you understand how the accounting elements interact to tell the financial story of your business, you will make more informed decisions and realise how value is created within your business. You will gain confidence to ask the right financial questions knowing that they will be appropriate. This will improve the way you run your business, thereby increase the value of you and your business.
Who should attend?
This workshop is applicable and accessible to anyone on any level who needs a complete understanding of the accounting function. Understanding accounting is vital to the success of your business. It is essential to be able to ask the right financial questions, understand the answers and make the right decisions.
"Colour Accounting™ has the advantage of showing how accounting works visually. We all tend to see problems and relationships more easily visually, so the Colour Accounting™ approach takes advantage of how we learn most effectively. As such, I believe that it is of value to anyone who is interested in understanding how accounting works (from high school students to undergrads to MBAs to business executives.)"
Professor Paul Healy
Head of Accounting & Management Unit, Harvard Business School
What is the course about?
A revolutionary breakthrough in accounting literacy which uses Colour Accounting™ to show how accounting works visually. Colour Accounting™ removes the fear associated with the understanding and interpretation of balance sheets, income statements and accounting jargon.
By the end of this 1-day workshop you will be able to read, analyse and interpret financial statements. This dynamic and interactive workshop will enable you to see business differently, with insight and understanding. It will transform your financial knowledge and will empower you with business acumen for life.
Our Approach
When you understand financial information, you can make better business decisions and thereby make more money, save time or generally feel a sense of confidence when talking about numbers to people who are financially trained.
By understanding where the numbers come from in your businesses, you better understand the business itself. Or put differently, accounting is the platform upon which financial and then business literacy is built.
This workshop is designed to lay down a 'platform of understanding' so that business acumen can be built upon. Once you understand accounting concepts such as:
- revenue recognition,
- what profit really is,
- how assets differ from expenses,
- how cash is different to income,
- what equity is, and so on ...
... then you can readily understand business concepts such as:
- return on investment
- profit maximisation
- how to increase return on shareholder's equity by
- increasing the velocity of revenue
- reducing expenses and increasing margins
- use of leverage
- managing cash flow as a separate issue to managing profitability.
You can quickly and painlessly see financial information differently to make better decisions. And it's those decisions that can have a positive impact on results: profit, cash flows and investment.
You will progress through three levels of learning:
TELLING THE STORY OF THE BUSINESS FROM ITS NUMBERS
• Introduction to the key characters: assets, liabilities and equity
• A closer look at the nature of each element
• The value cycle of a business
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THE STORY IN ACTION
• Structure -
a framework for telling a financial story
• Language -
demystifying the jargon e.g. accruals, depreciation
• Movement -
numbers in action
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APPLICATION OF LEARNING
• Interpreting financial statements - balance sheet, income statement and cash flow statement
• Understanding key financial ratios
• Judging a company's performance: good, bad or other?
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Course Content Details
Telling the story of a business from its numbers
- The funding of a typical business.
- The two universal perspectives of every balance sheet.
- Accounting: the global language of business.
- The distinction between assets, expenses and income.
- The interrelationships between assets, liabilities, equity, income and expenses.
The story in action
- Structure - Colour Accounting: making accounting come alive with internationally patented learning methodology.
- Language - demystifying the jargon: accruals vs. cash accounting, depreciation vs. amortisation, direct vs. indirect expenses, "non-cash" expenses, deferred income and why profit is not the same as cash.
- Movement - numbers in action: determining the financial impact of typical business transactions
- The value cycle of business
Application of learning
- Interpreting financial statements - balance sheet, income statement and cash flow statement
- Understanding key financial ratios: profit margins, return on equity, gearing, current ratio, turnover days
- Judging a company's performance: good, bad or other - potential dangers of rapid growth and working capital management
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Bonus: Bring your financial statements for discussion!
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Your workshop leader
James Leong C.Foo
Adjunct Associate Professor, National University of Singapore
Fellow Certified Public Accountant Singapore
Chartered Accountant (Australia)
Distinguished Toastmaster
Gold Medallist (Distinction) - Public Speaking (LAMDA)
Toastmasters International Humourous Speech Contest Champion
James is the founder and master trainer of VisionsOne Consulting Pte Ltd. He brings to his clients and participants more than 20 years of financial, management and international training experience. Prior to becoming a professional training consultant, he managed the financial function in Asia Pacific for a US MNC as regional financial controller. A chartered accountant, James achieved distinction for achieving the top 5% of results in his professional accounting examinations in Australia.
James is an adjunct associate professor with National University of Singapore. He has facilitated the Certified Financial PlannerCM professional certification programme and the CA programme for the Institute of Chartered Accountants in Australia. His academic teaching experience allows him to provide a structured learning experience for his participants.
In his customised training programmes, James consults for clients including US Fortune 100 companies such as Becton Dickinson, Chevron Texaco, Discovery, GE Life, Honeywell, Lion Capital, Merck, Mitsubishi Electronics, Mizuho Corporate Bank, NUS Extension, Oracle, Panasonic, Philips Electronics, Prudential, SingTel, Wildlife Reserves of S'pore, UOB, OCBC, DBS Bank, Sumitomo-Mitsui Banking Corp and Singapore Management University. James also conducts public programmes for government ministries and statutory boards through the Civil Service College. He facilitates workshops for international participants including senior management from Australia, Japan, China, Germany, Taiwan, Korea, Hong Kong, India, Indonesia, Japan, Malaysia, the Philippines, Thailand, New Zealand, Australia, Bahrain, Dubai, Egypt, Saudi Arabia, South Africa, Europe, UK and USA.
James is the first invited speaker in Asia to present on InterCall's Asia Pacific webinar series with his topic on "Upsizing your financial intelligence in a financial crisis". James' views on financial analysis have been sought on Media NewsRadio 93.8FM. He co-authored a book entitled "A Step Forward", a career-planning guide published by ITE and ITE Alumni Association. He was curriculum editor for the Certified Financial PlannerCM programme and wrote for the Business Issues Magazine as a business finance columnist.
James has also been regularly interviewed on the Securities Investors Association of Singapore's investor eduction programme for interpreting the annual reports of several listed companies, such as ST Engineering, Keppel Corp, SembCorp Industries, DBS Bank, CapitaLand and many others.
A regional award winning public speaker, James competed and emerged as Champion in Toastmasters International Pan Southeast Asia's annual Humourous Speech Contest.
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| Date: |
6 August, 2012 |
| Venue: |
Furama Riverfront
Havelock Road
Singapore |
| Time: |
9am to 5pm
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Super early bird: SGD 496
(Offer expires 25 June 2012*)
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Early bird: SGD 546
(Offer expires 16 July 2012*)
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Normal: SGD 596
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*Or when seats run out
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Contact:
Susan at 97119330 or
susan@visions1.com.sg
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LIMITED SEATS!
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Foundation First
Benefits
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You will grasp the 'big picture' of business and be able to:
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Think more critically about financial issues |
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Make more informed decisions using financial information |
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Converse more comfortably with clients and colleagues about financial matters
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"James helped me to demystify the world of accounting--in fact, it is far from intimidating."
Chan Chih Hung, Business Planning Manager, SingTel
"James brings you on a journey to understand accounting in a fun and exciting way!"
Eugene Seow, Business Development Manager, OCBC
"James explains a really complicated subject in a very plain language that makes it fun to learn."
Wendy Cheong, Manager, CapitaLand
"James is an excellent presenter and very dynamic. He keeps the class ALIVE!"
Priscilla Kumari, Senior Accounts Manager, SMU
"Excellent delivery by James of a 'scary' topic like accounting."
Kenny Ng, Dy Manager, PSA International
"James is brilliant -- he can teach non-accountants to truly understand accounting."
Cindy Ng, AVP, DBS Bank
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